* Guinness commercial

This Guinness TV commercial shows a group of friends playing wheelchair basketball.  At the end of the commercial all but one of the players get up out of their wheelchair and tell the one friend still in a wheelchair that they will be back next week.  The music and words provide a theme of inspiration, mateship and loyalty, and then link this to having a Guinness beer.

There is a little bit of inspirational porn about this commercial but I also feel this commercial makes it look like that you should be rewarded (with a beer!) for including someone with a disability.  I feel that the makers of this commercial think that you are doing a good deed if you are including someone, so need to be rewarded, rather than it being seen as a natural right of a person to be included.

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